The 8th Balkan Business Analysis conference: All we need is data

Comtrade System Integration takes part in the BBA 2022 event in Nova Gorica.

It only took two conference days for BBA 2022 to set a benchmark in demonstrating how to provide an insightful learning experience set to inspire and entertain, while also providing ample opportunities for fun and networking. After 4 years, the largest IIBA (International Institute of Business Analysis) event in the Balkan region returned to Slovenia as a hybrid event on September 12^th and 13^th. With plenty of workshops, lectures, and out-of-the-box engaging activities such as storytelling by the campfire or an adventure park visit, the 8^th Balkan Business Analysis conference was an event that we, as well as the hundreds of attendees and speakers, thoroughly enjoyed.

Titled “Homo Analyticus – All you need is data!?”, the theme was focused on the new most important currency of the digital world and the power that comes with it. During the two days of the event, we could hear how data help in satisfying the ever-developing customer needs and providing an even better customer experience, enable us to make timely and targeted decisions and gain insights about the ways we decide on the goals, context, meaning and purpose of data usage.

Comtrade System Integration assumed the role of Knowledge enabler at this conference, which gave us the opportunity to present our company as an advanced supporter of knowledge for the future and address the attendees in person and online before the lectures.

Huge thanks to the organizers for making sure everything goes smoothly, creating an interesting and insightful program and providing us with an amazing experience. We are sure that the next time BBA conference visits Slovenia it will also be an event to remember.

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